E-E-A-T
Experience, Expertise, Authoritativeness, and Trust, Google's quality framework.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, the qualities Google's raters use to judge content, especially where accuracy affects money or wellbeing. You demonstrate it with real author credentials, first-hand experience, citations, reviews, and a transparent, credible site. As AI answer engines weigh which sources to trust, E-E-A-T signals matter more, not less.