SEO Glossary

The process of creating and cleaning up a business's directory listings.

The free Google listing that controls how a business appears on Maps and in the local pack.

Short updates published directly to a Google Business Profile.

Optimizing a business to rank inside Google Maps itself.

Any online mention of a business's name, address, and phone number.

Content written specifically for a location's audience and search terms.

A search term that pairs a service with a place, like "roofing contractor Denver."

A page targeting one city or service area so it can rank for that location.

Earning links from locally relevant sites to boost local authority.

The block of three map listings Google shows at the top of a local search.

Where a business appears for local searches, in the pack and in Maps.

The signal that a searcher wants a nearby business, not general information.

Optimizing a business to show up when people search for products or services near them.

Structured data that tells search engines a page represents a local business.

A business's core contact details, which must match everywhere they appear online.

Queries where the searcher wants a nearby result, whether or not they type "near me."

How close the searcher is to a business, a major factor in local rankings.

Earning, monitoring, and responding to customer reviews across platforms.

A business that serves customers at their location rather than at a storefront.

An agency that resells a provider's services under a formal partnership.

The actual execution of SEO work behind a reseller's brand.

Handing SEO fulfillment to an outside team, branded or not.

Another name for white label SEO, emphasizing full rebranding of the service.

Deliverables that can carry the reseller's brand instead of the provider's.

The margin a reseller adds on top of wholesale pricing.

An agency or individual that sells another company's SEO services to clients.

A provider's packaged system for partners to resell its SEO under their own brand.

A rebrandable platform where resellers and their clients track SEO progress.

Client reports branded with the reseller's logo instead of the provider's.

SEO work produced by one company but sold under another company's brand.

A rebrandable SEO audit a reseller can present as their own.

SEO sold at partner pricing so the reseller can mark it up.

The clickable words in a link, which hint at what the target page is about.

A link from another website to yours, treated as a vote of confidence.

A tag that tells search engines which version of a page is the main one.

Search engine bots following links to discover and read pages.

A third-party score estimating how strongly a whole domain can rank.

A search engine storing a page so it can appear in results.

Links between pages on the same site that spread authority and aid discovery.

Finding the terms people search so you can build pages that answer them.

The short summary under a title in search results that sells the click.

Signals from outside your site, mostly links and reputation, that build authority.

Optimizing the content and HTML of individual pages to rank.

Visitors who arrive from unpaid search results.

How fast and stable a page loads, which affects rankings and conversions.

A file that tells crawlers which parts of a site they may access.

The vocabulary used to add structured data to a page.

The practice of improving a site's visibility in unpaid search results.

A structured review of everything holding a site back in search.

The page of results a search engine returns for a query.

Code that describes a page's content to search engines in a standard format.

Making a site easy for search engines to crawl, render, and trust.

The HTML title of a page, shown as the clickable headline in search results.

A file listing a site's pages to help search engines find them.

Optimizing content to be quoted by AI answer engines, not just ranked.

Google's AI-generated answer that appears above the traditional results.

Experience, Expertise, Authoritativeness, and Trust, Google's quality framework.

A short answer Google pulls onto the results page from a ranking page.

Optimizing to be surfaced and cited inside generative AI answers.