GEO (Generative Engine Optimization)

Optimizing to be surfaced and cited inside generative AI answers.

Generative Engine Optimization overlaps heavily with AEO and focuses on being represented well inside generative AI results. In practice it means making a site machine-readable and quotable: structured data, consistent entity information, clear authorship, and content that states facts plainly. The goal is to be one of the sources the model draws on when it composes an answer.

See also