Anchor Text
The clickable words in a link, which hint at what the target page is about.
Anchor text is the visible, clickable text of a hyperlink. Search engines read it as a clue about the destination page's topic, so descriptive anchors help. It also needs to look natural: a backlink profile stuffed with exact-match commercial anchors reads as manipulation, while a healthy mix of branded, descriptive, and natural anchors reads as earned.