Local Pack (Map Pack)
The block of three map listings Google shows at the top of a local search.
The local pack, also called the map pack or 3-pack, is the boxed set of business listings with a map that Google places above the organic results for local queries. Ranking here is driven by relevance, distance, and prominence. Because it sits above the traditional links and pulls the majority of clicks, a place in the local pack is the main prize of a local SEO campaign.