Local SEO
Optimizing a business to show up when people search for products or services near them.
Local SEO is the practice of earning visibility for searches that carry local intent, like "plumber near me" or "best coffee in Austin." It blends the usual on-page and link work with signals Google only uses locally: a complete Google Business Profile, consistent citations, proximity to the searcher, and reviews. The payoff is a spot in the local pack and on Google Maps, where most local clicks actually land.