NAP (Name, Address, Phone)
A business's core contact details, which must match everywhere they appear online.
NAP stands for Name, Address, and Phone number. Consistency matters more than most owners expect: when your NAP is identical across your site, your Google Business Profile, and every directory, Google trusts that the business is real and stable. Mismatches, like an old suite number or a tracking phone number in one place, split that trust and can quietly hold down local rankings.