Near Me Search
Queries where the searcher wants a nearby result, whether or not they type "near me."
A near-me search is any query with implied local intent. People still type "near me," but Google now treats "emergency dentist" or "tire shop" as local by default and localizes the results to the searcher's location. Winning these means having a complete Google Business Profile and location-specific content, because Google is choosing who is both relevant and close.