White Label SEO

SEO work produced by one company but sold under another company's brand.

White label SEO is a service one provider fulfills behind the scenes while an agency puts its own name on the deliverables. The agency owns the client relationship and pricing; the provider does the strategy, execution, and reporting invisibly. It lets an agency offer SEO without building an in-house team, and it is the model most reseller programs are built on.

See also